LOG OFF was created for people living in an always-on world.
The constant stimulation, late nights, and, pressure to keep going. We didn't want to create another wellness product. We wanted something people actually reach for. A system that supports calm during the day and deeper rest at night, without overcomplicating it. LOG OFF is designed to work with how you live, not against it
LOG OFF was founded in Los Angeles by Nataliya Mehta and Jonathan Shokrian while building brands in always-on worlds.
Between work, travel, screens, and constant input, slowing down stopped happening naturally. Even moments meant for rest were crowded. And what existed to help didn’t feel right, either overly clinical, overly spiritual, or disconnected from how people actually live.
LOG OFF came from that gap.
Not as an escape, and not as a solution to fix anything but as a modern ritual. Something mood-first. Experience-led. Designed to soften the noise without asking you to check out or change who you are.
LOG OFF isn’t about doing less.
It’s about knowing when to pause and having something that meets you there.
Three principles guide everything we create
Wellness isn't a quick fix. It's something you return to. We design products that slow the pace and create moments of grounding, not routines that feel rigid or prescriptive. The ritual matters as much as the result.
Nothing here is accidental. From ingredient selection to how a product lives on your nightstand, every detail is considered. We believe function and aesthetics should work together, quietly, seamlessly. You don't have to choose between what works and what feels good. You deserve both.
Calm comes from clarity. Our formulas are clean. Our claims are honest. Our sourcing is responsible. We tell you exactly what's inside, and why it's there. No noise. No exaggeration.