The ritual explained
Slowing down is essential
We live in a world built for always-on.
Constant input. Constant noise. Constant urgency.
LOG OFF was created for people who know that rest isn't laziness, it's how you stay sharp, present, and connected to what actually matters.
We design calm through clarity. Elevated rituals that are intentional, grounded in science, and made to fit real life, not escape it.
Not to fix you.
Just to give you space.
The ritual we all needed
LOG OFF was founded in Los Angeles by Nataliya Mehta and Jonathan Shokrian while building brands in always-on worlds.
Between work, travel, screens, and constant input, slowing down stopped happening naturally. Even moments meant for rest were crowded. And what existed to help didn’t feel right, either overly clinical, overly spiritual, or disconnected from how people actually live.
LOG OFF came from that gap.
Not as an escape, and not as a solution to fix anything but as a modern ritual. Something mood-first. Experience-led. Designed to soften the noise without asking you to check out or change who you are.
LOG OFF isn’t about doing less.
It’s about knowing when to pause and having something that meets you there.
Our Philosophy
What we stand for
Three principles guide everything we create
01
Ritual-Driven Living
Wellness isn't a quick fix. It's something you return to. We design products that slow the pace and create moments of grounding, not routines that feel rigid or prescriptive. The ritual matters as much as the result.
02
Intentional Design
Nothing here is accidental. From ingredient selection to how a product lives on your nightstand, every detail is considered. We believe function and aesthetics should work together, quietly, seamlessly. You don't have to choose between what works and what feels good. You deserve both.
03
Transparency & Trust
Calm comes from clarity. Our formulas are clean. Our claims are honest. Our sourcing is responsible. We tell you exactly what's inside, and why it's there. No noise. No exaggeration.